One thing I am grateful for is that I have always stored both my successful and challenging tales in my head in the hope that one day I would be able to sit and put everything down in writing!

Every one of the 30 sales scenarios I have created in this book is taken from my own real-life sales situations that I know we all find ourselves in at one time or another.

The timing for me now is the right one to share these golden tips and techniques that have significantly helped to guide my own career. So, I do hope that they will do the same for many fellow sales professionals out there.

I will finish by saying that this book is dedicated to all those enthusiastic sales professionals looking to make that significant move to become exceptional. 



I will start off by stating that success in selling is not magic!

Secondly, it is certainly not exclusive to any pre-existing skill or confidence.  
Success in any profession is simply about continuous learning and practice whether you are an elite sportsperson, a surgeon, an actor or, indeed, the salesperson that I have been for the last 30 years.

Exceptional Salespeople are a unique bunch of individuals within organisations. They possess that enviable appetite to, not just learn, but practice and effectively execute the skills and tips they pick up day-to-day.
I often compare this trait with great actors like Robert De Niro, Meryl Streep, Anthony Hopkins etc who do not just play a role, they become that role which, in their profession as with sales is the basic difference between good and exceptional!