He is a supporter of various charities including the support of abused mothers and children, homelessness and the fight against adult and child trafficking. He also helps Light into Europe, a charity dedicated to providing guide dogs for the blind. 


as well as an associate lecturer at The University of Bucharest.

​In 2020, he also graduated from Genos University as a qualified practitioner in emotional Intelligence. 

In addition, Colin is an International Business Partner with Brainovate Creative Leadership Consultants as well as Senior Business Advisor with Corporate Office Solutions (COS) and is an independent advisor on Commercial Real Estate in Romania. 


email: colin@loveringpartners.com

Colin Lovering has spent most of his career in senior management and front-line sales and his newly published book “a day in the life of exceptional sales professionals” is an in-depth and inspiring accumulation of his life-long experiences, successes, and challenges that have taken him on the adventurous world-wide journey that he is actually still very much on! 


Background & Career so far....
From artistic dreams as a youngster growing up in rural Herefordshire, England  Colin transitioned from Hereford College of Art & Design to pursue a career in the packaging design world. He quickly established himself as a prominent contributor  to the competitive advantages of product display in major retail stores such as Marks & Spencer, Sainsbury’s and WH Smith. This eventually evolved him into a   fully-fledged career in International Sales & Marketing.  

After winning 2 European awards for Sales Excellence, Colin was asked to share     his unique techniques and style and moved to Paris to head up the sales training academy for a large American corporation. After 3 years he took his influences to   the USA where he supported  the global sales growth programme as well as the change management implementation worldwide.


This led to Colin training and coaching literally hundreds of Sales Professionals and Sales Managers in The USA, Canada, China, South Africa, Europe, and the Middle East. 

Now well settled in Romania, Colin is always happy to welcome all guests to the country whether casual visitors or the heir to the British Monarchy!


​Colin has two sons, Dan and Matt and an amazing Grandson Freddie. He is married to Corina and they live just north of Bucharest, Romania and share a great passion for travel and adventure.


His other passions in life is his beloved Tottenham Hotspur Football Club as well as forever attempting to improve his golf handicap whenver possible.



​​KPMG, Renault, BMW, Deloitte, OMV, HP, Oracle, Sealed Air Corporation, Outsourcing Today, DHL, Corporate Office Solutions, Heineken, Gras Savoye/Willis, Provident, Groupama, CBRE, Baker Tilly, Pirelli, Garanti Bank, Business Review, Avison Young, Heidi Chocolates, COS, British Council and many, many more. 

Colin is also Former Chairman and now Vice-President of the British Romanian Chamber of Commerce

JUST SOME OF THE ORGANISATIONS THAT COLIN HAS SUCCESSFULLY WORKED WITH