"Colin was terrific, dynamic and his lecture and quick tips was applicable and useful to all. His whole training session was extremely impactful and we are better people as a consequence"
Canadian Embassy - Bucharest
INDEPENDENT INTERNATIONAL BUSINESS CONSULTANCY
"Colin is without doubt the best trainer I have ever had the pleasure of working with. Motivational and an exceptional role model in all areas of business life. A true leader, full of commitment and energy"
James Mead - Director at Tollit & Harvey
"I thought I was a good salesperson before I met Colin. He showed me things I never realised and how I can improve my success immediately.
He's definately the best sales trainer I have ever worked with" John - Sealed Air Corporation
COLIN C LOVERING
"The best thing about being taught by Colin is that everything he teaches you is real, inspirational and usable. He has made a really big impact on my abilities and effectiveness as a people Manager" Mihai - Petrom
FRANCE & USA
"Colin's complete understanding , experience and teaching how salespeople can raise their level of performance has really changed my whole perspective and I am a much more successful person because of it" 2checkout
MY PERSONAL JOURNEY
From artistic dreams as a youngster growing up in rural Herefordshire, England I eventually transitioned from Hereford College of Art & Design to pursue a career in the packaging design world. I quickly established myself as a prominent contributor to the competitive advantages of product display in major retail stores such as Marks & Spencer, Sainsbury’s and WH Smith. This eventually evolved me into a fully-fledged career in Sales & Marketing.
"One of the best workshops I’ve ever taken. Thank you very much for the course. From content, contribution and opportunity to participate, the learning was eye-opening and informative. I will definitely recommend this to others" Happy Tours
After winning 2 European awards for Sales Excellence, I was asked to share my unique techniques and style and I moved to Paris to head up the sales training academy for a large American corporation. After 3 years I took my influences to the USA where I supported the global sales growth programme. This led to me training and coaching literally hundreds of Sales Professionals and Sales Managers throughout The United States, Canada, China, South Africa, Europe and the Middle East.
I dedicate a lot of time to motivational speaking, business publications writing, event moderating and host. I am also a lecturer at the University of Bucharest where he has run two master’s programmes in International Sales & Marketing together with recently qualifying at Genos University as a practitioner in Emotional Intelligence.
Outside of my professional life, I am a actively involved in supporting homeless families and abused mothers & children and various other charities including Light into Europe and the fight against child and adult trafficking.
In 2007 I filled a gap in my portfolio by taking on an Operational Director's role within the organisation based in Yorkshire, England where I enjoyed a period of new success re-calibrating an acquired company from a 2 million to 5 million within 2 years.
This period certainly helped me better understand my ability to turn around the fortunes of organisations and individuals establishing myself as a voice in transformational business performance where I have now lectured on the subject in various countries.
In 2009 I embarked on an independent consultancy career helping organisations transform and maximise their performance particularly on their sales, profitability and, ultimately, their bottom-line.
I have had the pleasure of working with international and independent companies such as KPMG, Renault, BMW, OMV, Deloitte, HP, Oracle, Sealed Air Corporation, DHL, COS, Provident, Groupama, CBRE, Baker Tilley, The Canadian and Finnish Embassies, Avison Young etc.
"A DAY IN THE LIFE OF EXCEPTIONAL SALESPEOPLE"
In early 2021 I finally completed writing my first business performance book entitled A Day in the Life of Exceptional Salespeople
This book is the accumulation of all of my sales successes, challenges and stories over the years which are contained within 30 real-life sales scenarios together with many tips and techniques that I have learned andpicked up during my career so far. The release date is still to be confirmed so I look forward to making the announcement soon.